United Colors of Benetton AI-Campaign

The new FW25 campaign by United Colors of Benetton is a perfect reminder of how fast our industry is changing. Created in collaboration with digital artist Rick Dick, the campaign uses AI-generated visuals to amplify the brand’s identity, proving that artificial intelligence isn’t just a side experiment anymore, it’s a core part of creative strategy. In addition to multiple visuals with AI-models, they created a full video-campaign > https://lnkd.in/eHtmrQki