Sandqvist joins AI

Production in this article is not made by AI-Powered Models.

Pioneering a new creative direction, Sandqvist has released its latest lookbook featuring AI-generated models, a bold move that perfectly aligns with the brand’s forward-thinking spirit.

The visuals blend Sandqvist’s signature product photography with dreamlike, Nordic-inspired scenes. Clean lines, airy landscapes, and soft natural light set the tone, echoing the minimalist elegance and functionality at the heart of the brand’s Scandinavian design ethos.

What makes this lookbook remarkable is how effortlessly it fuses cutting-edge technology with timeless storytelling. By embracing AI, Sandqvist pushes creative boundaries while staying true to its roots, proving that innovation and authenticity can go hand in hand.

This project stands as an inspiring example of how fashion brands can explore new tools to shape their visual worlds. It’s a striking, imaginative body of work, and well worth experiencing for yourself.