J.Crew x VANS AI-Campaign

Production in this article is not made by AI-Powered Models.

Fashion is moving fast, and J.Crew and Vans are proving they’re ahead of the curve. For their latest collaboration, the two brands took a step forward: a campaign created entirely with artificial intelligence, led by creative innovator Sam Finn.

Instead of traditional photo shoots with human models, the entire world of the campaign was digitally imagined. The visuals showcase effortlessly stylish men biking down sunlit streets, painting in creative studios, and strolling in their sneakers. All captured in a warm, vintage-inspired atmosphere.

The result is a fresh and innovative approach to fashion storytelling. The AI-generated imagery blends design, mood, and narrative in a way that feels both timeless and forward-thinking, showing how technology and style can beautifully merge.

With this campaign, J.Crew and Vans demonstrate how fashion brands can redefine boundaries, embracing new technology to create unique visual universes and bold brand identities.